BRAND PERCEPTION ASSESSMENT BENCHMARKING STUDY
Research Objective
To conduct a brand perception assessment benchmarking study.
Client
Leading real estate developer
Research Type
Primary research
Research Approach
- Desk research
- Collected intelligence inputs from market competitors and target customer segments
Research Outcome
- Net promoter score (NPS) benchmarking.
- Customer satisfaction (CSAT) evaluation of:
- Sales process
- Customer relationship management (CRM)
- Handing over experience
- Product quality
- Facility management services
- Evaluated the major positives from the promoters and major negatives from the detractors.
- Best developer assessment.
BRAND MARKETING CONCEPTS TESTING STUDY
Research Objective
To test different marketing communication concepts and find out the most efficient of them all in terms of its connect and salability among the consumers (Southeast Asia Market).
Client
Well known beauty care brand
Research Type
Quantitative consumer research – Online surveys
Research Approach
Conducted surveys using an online platform
Research Outcome
- The logical order of the survey pattern briefed the respondent about:
- The consumer problem
- The product idea
- The product tagline
- Different marketing pitch communication concepts were validated based on their:
- Appeal
- Believability
- Innovativeness and uniqueness
- Relevance
- Purchase intent