“Location is the key to most businesses, and the entrepreneurs typically build their reputation at a particular spot.”
Location analysis is a scientific technique for discovering, assessing and specifying the optimal site for a business that will service the demand points in the most efficient way possible. Businesses need to know where to place facilities that will be successful in being accessible to a necessary portion of market-share to sustain their business.
Demarcation of physical location and performing site suitability assessment.
Demographic study (population assessment), economic profiling (employment generators) & educational profiling (schools & colleges density)
Determination of price matrix, floor space analysis, footfall analysis, consumer traffic analysis (peak vs non-peak), sales analysis through mystery audits.
Residential and commercial real estate evaluation.
Surveying all Influencers/Stakeholders involved to arrive at consumer visiting patterns, consumer preferences, push-pull factors and to assess demand.
Analysis of macro market & micro market trends and also future proposals.
Assessment of connectivity and accessibility of the proposed site from major potential settlements, different modes of transport and its proximity to important hubs.
Mapping of prospective influential reach of business in terms of primary, secondary and tertiary zones.
Suggestion of various development options in case of vacant land, break-even point and payback period analysis.
Recommendation of potential hotspots (ranking of hotspots also done in-case of more than one option) for viable opportunities towards commercial establishment.