INDIA'S LEADING MARKETRESEARCH & BUSINESSCONSULTING FIRMINDIA'S LEADINGMARKET RESEARCH &BUSINESS CONSULTING FIRM

Real Plan Consulting is a market research and business consulting firm in India providing research, feasibility studies, location analysis, and strategic business advisory. We help businesses understand markets, customers, competitors, locations, and opportunities before they make important decisions. Our services include market research, market feasibility studies, location analysis, real estate research, socio-economic research, political research, market intelligence, and business consulting.

Yes. Real Plan Consulting is a Chennai-based market research company in India offering both primary market research and secondary market research. Our research solutions include consumer research, market sizing, demand assessment, competitor analysis, customer surveys, pricing research, brand perception studies, market segmentation, and industry research. We undertake market research projects across multiple sectors and geographies in India and international markets.

We undertake qualitative and quantitative market research studies, including market size and market share, market segmentation and profiling, consumer behaviour research, customer satisfaction and loyalty studies, brand perception research, product concept testing, product demand and pricing analysis, competitor and competitive landscape analysis, sales forecasting and market tracking, customer experience research, primary surveys and field research, secondary and desk research, and industry and market intelligence studies. The research methodology is customised to the business question, target audience, geography, and objectives of the assignment.

Market research helps you understand the market, customers, competition, trends, and demand. A market feasibility study goes a step further by evaluating whether a particular business idea, project, product, or investment opportunity is commercially viable. A feasibility study may examine market demand, target customers, competition, location, pricing, investment requirements, operating considerations, risks, revenue potential, and commercial viability. Market research helps you understand the opportunity; feasibility analysis helps you assess whether the opportunity makes business sense.

Yes. We work with startups, entrepreneurs, investors, companies, and established organisations evaluating new business opportunities. A market feasibility study can help assess the potential of a proposed business before significant capital is committed. Depending on the project, the study may cover market potential, demand analysis, customer profiling, competitor analysis, location assessment, pricing, investment considerations, risks, and commercial viability.

Yes. Location analysis and location feasibility are among our specialised capabilities. We evaluate catchment area, demographics, population profile, customer potential, accessibility, competition, surrounding businesses, demand characteristics, and location-specific market conditions. For location-dependent businesses, research can be integrated with GIS-based analysis and market intelligence to support site selection consulting and location decision-making.

We provide research and consulting services across FMCG and consumer goods, retail, startups, healthcare, real estate, education, hospitality, manufacturing, food and beverages, financial services, technology, and other emerging and established sectors. Our approach is sector-specific, because every industry has different customers, competitive dynamics, market drivers, and growth opportunities.

Yes. Real Plan Consulting has pan-India research capabilities and can undertake primary research and field surveys across cities, states, regions, and target consumer segments. Depending on the study, research can involve face-to-face interviews, telephonic interviews, online surveys, business-to-business research, consumer surveys, qualitative interviews, and other field research methodologies. This lets organisations work with a single research partner rather than coordinating multiple vendors across locations.

Yes. We undertake B2B market research, industrial market research, and business-to-business surveys. Research can cover manufacturers, distributors, dealers, retailers, institutions, professionals, procurement teams, decision-makers, and other business stakeholders. Depending on the requirement, the study can examine market size, demand, purchasing behaviour, supplier preferences, competition, pricing, distribution, customer satisfaction, market opportunities, and industry trends.

Yes. Market entry research and expansion studies can help businesses evaluate a new city, state, region, country, customer segment, or product category. Depending on the assignment, we can assess market attractiveness, market size, demand potential, customer profile, competition, pricing, distribution, regulatory considerations, location factors, and entry opportunities. The objective is to help businesses enter new markets with better information and a clearer view of the opportunity.

Yes. Real Plan Consulting follows an end-to-end business consulting and support approach, supporting organisations from ideation and validation through early traction, expansion, and growth. Our broader capabilities include market research, feasibility studies, location analysis, real estate research, brand consulting, industry research, and other business support services. Research findings stay connected to the business decision that needs to be made.

Yes. We conduct city-level, regional, state-level, national, and international research, depending on the project. For location-specific assignments, research can examine the local market, population and demographics, catchment, customer profile, competition, demand, accessibility, supply, and other location-specific factors. This is particularly relevant for retail, restaurants, healthcare, education, real estate, hospitality, and other location-dependent businesses.

There is no standard price for a market research project because the cost depends on research scope, geography, sample size, target audience, methodology, number of locations, fieldwork requirements, complexity of analysis, and project timeline. Real Plan Consulting develops a customised research scope and commercial proposal based on the specific business requirement.

The project timeline depends on the scope, geography, sample size, research methodology, and complexity of the assignment. A focused secondary research study may require considerably less time than a large-scale pan-India consumer survey or a comprehensive feasibility study involving primary research and multiple locations. Once the requirement is understood, we provide a defined research methodology, project timeline, and deliverables.

Share your business requirement, industry, target location, research objective, and expected timeline with us. Email connect@realplan.in, call +91-877-822-7074, or use the contact form. Our team will understand the requirement, identify the appropriate research or consulting approach, and help define the scope of work.