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Market analysis companies/firms in Chennai India

STRATEGIC MARKET RESEARCH

 “Market keeps moving forward leaving behind an invisible trace. The most challenging task in Market Analysis is to pick up those clues to predict where the market is heading.” 

WHY MARKET RESEARCH?

Market research is the collection and analysis of information about the marketplace, target consumers & competition. Understanding industry shifts, changing consumer needs and preferences, and trends, among other things, can shape where a business chooses to focus its efforts and resources. Market research is an effective tool to assist your business planning.    

PRIMARY RESEARCH

Primary research is the research you conduct yourself. It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.


  Qualitative research 

The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. Various methods of qualitative research include computer assisted telephonic interviews (CATI), computer assisted personal interviews (CAPI), computer assisted web interviews (CAWI)


    Quantitative research

The Quantitative Market Research deals with the hard facts and statistical data which are quantified to draw inferences about the customer’s behavior, attitude and preferences in numerical terms that can be easily interpreted and compared with other data facts. Various methods of quantitative research include focus group discussions, depth interviews, ethnography.



Primary Research Qualitative research Quantitative Research Companies in Chennai India

SECONDARY RESEARCH

Secondary research (also known as desk research) looks at data that has already been published by others. It includes reports and studies from other companies, government organizations & trade associations (Public and Commercial Sources).

DIFFERENT KINDS OF MARKET RESEARCH THAT WE UNDERTAKE

Market Description-Profiling-Segmentation Surveys

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Market Description-Profiling-Segmentation Surveys

Market Sizing Profiling Segmentation Surveys in Chennai India

Determining the size and relative market share of the market and to identify who the customers are, who are not, and why they are or are not your customers.  

Attitudes and Expectations Surveys

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Market Description-Profiling-Segmentation Surveys

Consumer Attitudes and Expectations Surveys in Chennai India

Understanding the attitudes of customers and to know if the product meets customer expectations.

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Consumer Brand Loyalty Surveys and Feedback Surveys in Chennai India

Understanding the depth of consumer attitudes formed about the product and/or company.

New Product Concept Analysis Surveys/ Product Testing

Product Positioning Surveys (Competitive Market Position)

Trust - Satisfaction - Loyalty Surveys (Feedback Surveys)

Concept Testing and Product Testing in Chennai India

Understanding the likes and dislikes about the product concept.

Product Positioning Surveys (Competitive Market Position)

Product Positioning Surveys (Competitive Market Position)

Product Positioning Surveys (Competitive Market Position)

Product Positioning and Competitor Mapping in Chennai India

Understanding the view of the market relative to the competition.

Sales Force Effectiveness Surveys

Product Positioning Surveys (Competitive Market Position)

Product Positioning Surveys (Competitive Market Position)

Sales Force Effectiveness Surveys in Chennai India

Getting a 360-degree understanding on the sales activities, performance and effectiveness in producing the desired and measurable effect or goal.

Product Acceptance Surveys

Brand Equity Analysis Surveys

Advertising Testing Surveys

Product Acceptance Surveys in Chennai India

Estimating the demand for new products and to evaluate its acceptability and likelihood of purchase. 


Advertising Testing Surveys

Brand Equity Analysis Surveys

Advertising Testing Surveys

Advertising Testing Surveys in Chennai India

Mapping the hierarchical attributes, benefits, and values that are associated with and portrayed by an advertisement and to analyze the effectiveness of the message conveyed in an advertisement.

Brand Equity Analysis Surveys

Brand Equity Analysis Surveys

Product Demand and Pricing Analysis Surveys

Brand Equity Analysis Surveys in Chennai India

Knowing the psychological value that a brand holds in the marketplace.

Product Demand and Pricing Analysis Surveys

Sales Forecasting and Market Tracking Surveys

Product Demand and Pricing Analysis Surveys

Product Demand Surveys and Product Pricing Analysis in Chennai India

Developing market share estimates of market potential and to estimate optimal price points.

Sales Forecasting and Market Tracking Surveys

Sales Forecasting and Market Tracking Surveys

Sales Forecasting and Market Tracking Surveys

Sales Forecasting and Market Tracking in Chennai India

Giving an expert opinion on market estimation and to predict the course for future purchases.

Customer Service Surveys

Sales Forecasting and Market Tracking Surveys

Sales Forecasting and Market Tracking Surveys

Customer Service Surveys in Chennai India

Focusing in detail on the actual customer service that was received, the process involved in receiving that service, and the evaluation of the participants in the service process.

CASE STUDIES

Learn more

HOW CAN WE HELP YOU ?

We believe that every IDEA needs RESEARCH. 

Take the first step: CONTACT US, and together, we will build a GREAT FUTURE for YOUR DREAMS.

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