MARKET RESEARCH STUDY ON THE INDIAN PUMP INDUSTRY
Research Objective
To conduct a market research study on the Indian pump industry for a global pump manufacturer to assess whether it would be conducive for the company to penetrate the Indian market via a joint venture with one of its existing local dealers.
Client
Leading Global Pump Manufacturer
Research Type
Market intelligence study
Research Approach
- Desk research
- Collected intelligence inputs from market competitors and target customer segments
Research Outcome
- Market analysis of Indian pump industry
- Major industrial pump clusters
- Pump typology wise analysis
- Unorganized market vs organized market
- National players vs regional players
- Domestic players vs overseas players
- Market segmentation
- Competitor assessment - Major players, product offerings, features, pricing and their market revenues
- Market metrics – Market size estimation and market forecasting
- Key demand drivers
- Marketing strategies
DEALER PERCEPTION STUDY
Research Objective
To conduct a dealer perception study of RECIP compressors (Pan India study)
Client
Top compressor brand
Research Type
Computer assisted telephonic interview (CATI)
Research Approach
- Identification of dealers and sub dealers
- Telephonic interviewing with a structured questionnaire
Research Outcome
- Business details – Years in business, sales volume, employee strength etc.
- Better understanding of the business association of the dealers and sub dealers with the brand
- Better understanding of the company’s products and the products of its competitors
- Product related queries
- Competitor related queries
- Customer related queries
- Sales and service aspects
- Marketing activities carried out
- Major expectations from the brand
- Factors impacting the sales of RECIP compressors
MARKET FEASIBILITY STUDY FOR A MANUFACTURING PLANT
Research Objective
To conduct a market feasibility study for setting up a sorting machine manufacturing plant (Agricultural sector machine manufacturing plant - Pan India study).
Client
Well established machine manufacturers
Research Type
Market feasibility intelligence
Research Approach
- Identification of target customers (Rice, cereal, spices, pulses and nuts mills and turnkey machine manufacturers to these mills).
- Depth interviews with target customers
Research Outcome
- Opinion on current business operations (Manufacturing in-house vs Outsourcing vs Importing scenarios)
- Vendor acquisition and retention criteria assessment
- Satisfaction status with respect to their existing vendors along with unmet needs and areas of improvement required
- Competitor evaluation
- Business risk analysis
- New entrant manufacturer market feasibility
- Market forecast and outlook after Covd'19 pandemic
- Demand assessment