RETAIL OUTLET ESTABLISHMENT STUDY
Research Objective
To carry out location analysis for establishing an exclusive nuts, dry fruits and dates retail outlet in Chennai.
Client
New entrant
Research Type
Primary and secondary research
Research Approach
- Data collection through secondary research.
- Heat maps of target group and competitors.
- Property scouting.
- Liaising with client and real estate brokers.
Research Outcome
- Demographic assessment
- Buyer’s profiling
- Competitor assessment
- Real estate brokerage
VACANT LAND FEASIBILITY STUDY
Research Objective
To carry out a vacant land feasibility study to determine its optimum commercial utility at Thiruporur, Chennai.
Client
Well established construction company
Research Type
Market intelligence, primary & secondary research, market surveys
Research Approach
- Detailed site assessment.
- Data collection through secondary research.
- Density maps.
- Market surveys of target group.
Research Outcome
- Population study
- Economic profiling
- Density maps - nature of settlement evaluation:
- Industries
- Schools
- Colleges
- Real estate evaluation:
- Residential real estate
- Commercial real estate
- Analysis of future proposals
- Influence zone mapping (primary, secondary and tertiary)
- Market survey insights:
- Educational and Lodging facility service providers assessment
- Lacunae of Educational and Lodging facility service providers assessment
- Demand assessment
- Analysis of various commercial development options along with its pros and cons.
- Recommending top commercially viable development options along with their ranking.
LOCATION FEASIBILITY ANALYSIS
Research Objective
To conduct a location analysis and market penetration study for establishing a chain of urban clothing retail outlets in Chennai, Pondicherry, Coimbatore, Trichy & Madurai.
Client
Branded urban clothing retailer
Research Type
Primary and secondary research, consumer interviews
Research Approach
- Data collection through secondary research.
- Validation of data collected by field visits.
- Heat maps of target group and competitors.
- Property availability factor criterion.
Research Outcome
- Identifying market potential clusters
- Population density assessment
- Existing fashion retail outlet density (competitor) assessment
- Prospective buyer’s catchment density
- Suggestion of hotspots in all potential clusters
- Insights from consumer interviews:
- Nature of purchase of clothing - branded vs unbranded
- Frequency of purchase
- Place of purchase
- Dislikes about regular place of purchase
- Preferred days (including occasions) and time of purchase
- Preferred mode of purchase- retail outlets vs online retail
- Pricing of clothing
- Factors considered for choosing a place of purchase
- Ranking of various important attributes related to fashion retail outlets
- Willingness to try a new urban-centric fashion retail outlet
SPATIAL LOCATION ANALYSIS
Research Objective
To carry out a location analysis for a chain of fruit and vegetable outlets in Chennai, Tanjore, Trichy, Tirupur & Cuddalore.
Client
Premium fruit and vegetable retail brand
Research Type
Secondary research, consumer interviews
Research Approach
- Secondary research to identify the spread of existing outlets and to suggest further expansion.
- Consumer interviews to validate secondary research and to delve deeper into consumer mindset.
Research Outcome
- Insights from secondary research:
- Population assessment
- Mapping of existing outlets
- Spatial representation of expansion of outlets
- Insights from consumer interviews:
- Weekly budget for fruits and vegetables
- Client’s brand equity testing
- Place of purchase
- Willingness of people to support a new outlet
- Competitor assessment
- Location finalization pointers
- Proposed outlets along with their ranking and influence circles