CONSUMER PREFERENCE DATA COLLECTION STUDY
Research Objective
To conduct a consumer research study for a plant-based protein powder brand.
Client
An upcoming organic products brand
Research Type
Primary field study
Research Approach
- Identify and recruit plant protein powder users.
- Conducted face to face interviews with a structured online questionnaire.
Research Outcome
- Evaluated and validated the need for such a product among the regular consumers of protein powder.
- Tapped the consumer mindset, opinions, preferences and likeability to try the new product.
- Distinctly differentiated the consumer behaviour of whey protein powder users vis-à-vis plant-based protein powder users.
- Covered the consumer purchase aspects, opinion on competitor brands and associated health benefits.
CONSUMER PERCEPTION DATA COLLECTION STUDY
Research Objective
To conduct a consumer research study on sustainable apparels.
Client
A well reputed fashion technology institution
Research Type
Primary field study
Research Approach
- Identify and recruit millennials.
- Conducted face to face interviews with a structured online questionnaire.
Research Outcome
The research covered elements like :
- Demographic profiling of millennial consumers
- Purchasing and usage pattern of sustainable apparels,
- Awareness levels, perception & attitude, satisfaction levels and post purchase behaviour with regards to sustainable apparels.
- Consumer opinion on the product pricing, product availability, perceived benefits, environmental concerns were also assessed.