MARKET RESEARCH CONCEPT FEASIBILITY STUDY

To conduct a market research concept feasibility study for a digital product company which wants to launch an app which serves as a flat listing portal and also helps people to connect with a compatible roommate

A mobile app tech service provider  

Market intelligence, market analysis, geo mapping and user surveys 

• Desk research 
• GIS analysis 
• User perception surveys
• Branding solutions

• Existing market scenario assessment
• Ascertained the feasibility of such a concept in the market. 
• Market analysis 
• Target users hotspots assessment using GIS Analysis 
• User perception assessment via depth interviews with the target audience 
• Detailed market size estimation – TAM (Total addressable market), SAM (Service available market) and SOM (Service obtainable market) estimation 
• Risk analysis 
• Effective market positioning strategies 

To conduct a market entry feasibility study for an agarbatti (incense sticks) brand 

An already established FMCG manufacturer brand 

Market intelligence and market surveys 

• Desk research 
• Expert opinion 
• Field surveys

• Carried out target consumer and target retailer surveys
• In-depth competitor evaluation
• Market sizing 
• Demand estimation 
• Market feasibility assessment 

Market research feasibility study of baby wear and layette essential products in Chennai.

An emerging all under one roof baby products brand

Market intelligence, depth interviews and secondary research

• Mapping of maternity healthcare profile.
• Market intelligence inputs from maternity care units.
• In-depth interviews with stakeholders namely: new moms, pediatricians, gynecologists, nurses.
• Secondary research of baby care products in online retail

• Maps of maternity care hospitals under various typologies:

1. Location 
2. Scale 
3. Gifting program criterion
4. Hospital type

• Market intelligence inputs from maternity care units namely:

1. Number of child deliveries/month
2. Gifting program details like gifting kit contents
3. Key decision makers 

• Insights from new moms:

1. Place of purchase of baby wear and care products
2. Preference of online retail platforms
3. Preference of branded products
4. Favorite brands
5. Average spending on baby wear and care products
6. Factors contributing to decision making
7. Opinion on gift kit contents
8. Opinion on organic and natural baby wear and care products
9. Awareness of harmful chemicals used in baby products 

    10. Allergies developed due to the usage of certain baby products.

• Insights from nurses:

1. Gift kit contents
2. Satisfaction status related to items currently in use for new born care
3. Suggestions to new mothers

• Insights from doctors (pediatricians and gynecologists):

1. Opinion on recommendation of baby products
2. Common complaints from the parents
3. Advise to parents 
4. Willingness to endorse a brand for baby products

• Assessment of baby products in online retail:

1. Platforms- Amazon, Flipkart, Snapdeal, Firstcry
2. Products- Gift kits, mittens, bloomers, dresses, bodysuits, swaddle

• Prospects for a successful penetration into maternity gifting package segment in hospitals & online retail market.

To conduct a market feasibility study to establish a cafe in Chennai. 

New entrant

Consumer interviews 

• Identify coffee addicts (target group)
• Conducted in-depth interviews.

•  Population assessment, connectivity study and competitor analysis.
• Location and financial feasibility analysis for the proposed location of cafe.
• Understanding the following aspects from target group:

1. Variants of coffee consumed
2. Frequency of cafe visits
3. Distance willing to travel to reach a cafe
4. Pricing

To conduct a scientific secondary research study for establishing a preschool in Chennai.

Upcoming preschool brand

Secondary research  

• Data collection through secondary research
• Density maps
• Connectivity and accessibility assessment

• Demographic assessment 
• Economic profiling
• Preschool density map
• Connectivity and accessibility map
• Influence zone mapping (primary, secondary and tertiary zones)

To check the feasibility for developing an exclusive end to end all-inclusive global restaurant management software in Chennai, Coimbatore, Hyderabad, Visakhapatnam, Bangalore & Cochin.

US based software development company

Concept testing feasibility survey for developing an all-inclusive global restaurant management software (quantitative survey using a structured questionnaire)

• Identified target restaurants
• Covered all kinds of restaurants including stand-alone restaurants, theme-based restaurants, dine in restaurants in mall food courts 
• Conducted in-depth Interviews 

• Insights of following aspects related to restaurant management software:
• Current software’s in use at restaurants
• Software features 
• Software pricing 
• Software maintenance and costs involved 
• Benefits and challenges being faced by the restaurants with respect to the use of current software’s
• New set of features that the restaurants would like to have in a restaurant management software
• Willingness to try a new restaurant management software