HOLISTIC MARKET ANALYSIS STUDY

To conduct a holistic market analysis study for a hospital to assess its own performance vis a vis its competitors along with knowing the opinions, preferences and perception of patients.

A prominent orthopedic hospital

Market analysis and face to face interviews 

• In depth desk research
• Face to face interviews

• The current market conditions were assessed
• Status of current functioning of the hospital was ascertained
• Holistic competitor evaluation
• Patient feedback surveys
• Perception analysis via Depth interviews with patients 
• General public surveys
• Effective measures to improve the overall efficiency of the hospital were suggested 

To carry out a market intelligence research study to understand about Indian Startups by exploring in depth about the market trends of latest technologies adopted by the startups.

A Japanese conglomerate

Secondary research and market intelligence

• In depth desk research
• Facilitation management

• The startups that provided solutions to social issues in three core areas were identified and studied in detail. The three core areas were:

1. Low carbon society 
2. Environment related (disaster mitigation, smart city solutions) 
3. Advanced manufacturing and electrification of air transportation 

• The research also included a facilitation management exercise where the Japanese conglomerate and a select number of potential Indian startups were brought together to explore avenues for mutual collaboration between them.

To carry out a market intelligence study for a packaging unit in Tirunelveli/Tuticorin region.

New entrant 

Market intelligence and secondary research

•  Identifying stakeholders (exhaustive) involved.
• Preparing an exhaustive list of target respondents through secondary research.
• Telephonic interviews with all the stakeholders involved.

Provided technical inputs and deep insights from all the stakeholders:

• Brands

1. Supply chain, manufacturing and packaging process
2. Product offerings
3. Top distribution markets
4. Reasons for outsourcing to contract manufacturers, packaging units, labeling units
5. Holistic views on contract manufacturers, labeling & packaging and logistics

• Contract manufacturers and packaging units

1. Current scope of business
2. Top distribution markets
3. Tie ups with brands
4. Reasons for brands choosing them

• Packaging equipment manufacturers

1. Types of machinery sold and recommended
2. Mode of operations

• Analysis of unmet needs, future expansion plan, sub-contracting process, vendor registration process, deconstructing logistics and operations process, YoY growth.

• Market forecast and outlook

To conduct a market research study of cold pressed oil (sesame, groundnut & coconut oil) products in prominent cities of Tamil Nadu namely Chennai, Vellore, Coimbatore, Trichy, Salem, Erode, Madurai, Tirunelveli & Hosur.

Cold pressed oil manufacturer

Consumer interviews 

• Identify grocery & cooking decision maker respondents who buy cooking oil products of various brands across cities in Tamil Nadu.
• Conducted consumer interviews.

• Current presence and market acceptability of client’s brand among the consumers.
• Most preferred brands in cooking oil products retail market segment.
• Various factors contributing to consumer decision making.
• Understanding the following aspects from consumers:

1. Price and SKU of current purchases of cooking oil products.
2. Likes and dislikes
3. Frequency of purchase
4. Place of purchase

To carry out a qualitative study for gaining deeper insights of the mindset of pre-final year and final year students enrolled in professional courses regarding their future plans of studies and careers.

Popular educational institute

Focus group discussions

Panel recruitment consisting of freelance placement trainers, study abroad educational consultants, teachers of various reputed entrance exam and foreign language exam coaching institutes, trainers of institutes offering certified courses 

Provided inputs for rolling out apt educational services and programs catering to the current demand aspirations of the students

To get feedback from customers residing in Chennai, Bangalore, Coimbatore, Trichy & Erode regarding various aspects of car service. 

Well established car services brand

Computer assisted telephonic interview (CATI) - Feedback survey

• Identification of previous customers
• Random telephonic interviewing with a structured questionnaire

Feedback was obtained from customers related to various aspects of car service  

• Servicing time
• Satisfaction status 
• Behavior of the staff
• Service charges 
• Willingness to recommend the brand to others