PUBLIC OPINION POLLING FOR PARTY IMAGE ASSESSMENT
Research Objective
To conduct an opinion poll to assess the reach of a political party among the voters of Chennai.
Client
An emerging political party
Research Type
Public interviews and telephonic surveys
Research Approach
Probability based sampling including random digit dialing
Research Outcome
Provided the results of the popularity and reach of the political party among the eligible voters.
PUBLIC SENTIMENT & NEEDS: AN ONLINE OPINION POLLING
Research Objective
To conduct an opinion poll to analyze the satisfaction status among the citizens with regards to the handling of the pandemic crisis by the government machinery and to know what additional measures they would want the government to undertake so that they would be able to sail through the emergency crisis with minimal damages
Client
Self-initiated research
Research Type
Online surveys
Research Approach
Non-probability sampling involving convenience, purposive and snowball sampling
Research Outcome
Gained insights about the satisfaction levels of the citizens with respect to the handling of the pandemic crisis by the government machinery and also other necessary measures that they would like the government to roll out to ease their living burdens.