Market Doctor:Diagnose Your Market.Fix Your Business.Unlock Growth.
Specialized market research and business diagnostic services for new entrants, expanding businesses and businesses that are not performing to their full potential.
Whether you are planning to enter a new market, expand into a new geography, launch a new product, understand your customers, outperform competitors or discover why your business isn't delivering the results you expect — Market Doctor helps you find the root cause.
Market Research | Market Intelligence | Business Diagnostics | Growth Strategy
Something Isn't Working. But What?
Businesses often know what is happening. But they don't always know why it is happening.
Sales are declining
Your market exists, but sales aren't growing as expected.
Customers aren't returning
Acquisition may be happening, but retention isn't.
The new branch isn't performing
The location looked promising. The numbers say otherwise.
Competitors are growing faster
Customers may be choosing them for reasons you haven't identified.
Margins are under pressure
Revenue may be healthy, but profitability isn't.
The product isn't getting accepted
The problem could be product, pricing, positioning or market fit.
Expansion feels risky
You want to grow, but don't know where or how.
What Is Market Doctor?
Market Doctor is a specialized market research and business diagnostic service from Real Plan Consulting.
It is designed for businesses that need more than data.
We don't just collect data.
We diagnose the situation.
You need to know
- What is happening?
- Why is it happening?
- What does the market actually think?
- Where is the opportunity?
- What should you do next?
Market Doctor combines primary market research, secondary research, customer research, competitor analysis, market intelligence, market feasibility, business diagnostics and strategic analysis to identify the root causes behind business performance and opportunity.
Who Needs a Market Doctor?
New Entrants
Should we enter this market?
For entrepreneurs, startups, investors and companies evaluating a new business opportunity.
Expanding Businesses
Where should we grow next?
For businesses evaluating new cities, locations, regions, products, customer segments or channels.
Underperforming Businesses
Why isn't my business working?
For businesses facing stagnant sales, declining customers, weak locations or competitive pressure.
Profit-Focused Businesses
How can we make more money?
For businesses seeking better pricing, product mix, customer retention, sales performance and profitability.
What Can Market Doctor Diagnose?
Market Research
- Market sizing
- Market share analysis
- Market trends
- Demand assessment
- Market segmentation
- TAM-SAM-SOM
- Industry analysis
Customer Research
- Consumer behaviour
- Customer profiling
- Customer satisfaction
- Customer loyalty
- Customer retention
- Purchase behaviour
- Willingness to pay
Competitive Research
- Competitor analysis
- Competitive benchmarking
- Pricing comparison
- Competitor positioning
- Market share
- Competitive gaps
Market Entry
- Market entry research
- Business feasibility
- Market feasibility
- Entry barriers
- Entry strategy
- Demand assessment
Expansion Research
- Location analysis
- City selection
- Geographic expansion
- New market assessment
- New product opportunities
- Channel expansion
Growth & Profitability
- Revenue improvement
- Pricing strategy
- Product mix
- Customer acquisition
- Customer retention
- Profitability drivers
- Growth opportunities
From Symptoms to Solutions
- 01
Business Problem
We understand what is happening and what you believe the problem is.
- 02
Market Investigation
We examine the industry, market, competition and external environment.
- 03
Customer Investigation
We speak to the people who actually buy, don't buy, switch or influence purchases.
- 04
Data Analysis
We connect quantitative and qualitative findings to identify patterns and gaps.
- 05
Diagnosis
We identify the most likely underlying causes and opportunities.
- 06
Action Plan
We translate insights into practical recommendations.
Research → Diagnosis → Insight → Strategy → Action
What Do You Need to Diagnose?
01 — ENTER
Is the market right for you?
For new businesses evaluating market size, demand, customer segments, competition, market gaps, pricing, entry barriers, location potential and business viability.
02 — EXPAND
Where should you grow?
For existing businesses looking at new cities, regions, locations, customer segments, products, channels and revenue opportunity.
03 — FIX
Why isn't the business performing?
For businesses experiencing underperformance across customer behaviour, product-market fit, pricing, positioning, competition, location, sales or distribution.
04 — GROW
How can you improve profitability?
For businesses that want to unlock value through pricing, product mix, customer retention, sales conversion and competitive positioning.
Why Real Plan Consulting?
Research With a Business Perspective
We don't treat research as an academic exercise.
The objective is to help businesses make better decisions.
Customized Research
Every business problem is different.
The research methodology is designed around the problem.
Multiple Research Approaches
Primary research, secondary research, qualitative research, quantitative research, market intelligence and feasibility analysis can be combined where required.
Actionable Insights
The objective isn't simply to tell you what the market looks like.
It is to help you understand what you should do about it.
Market Doctor Across Industries
FMCG · Retail · Food & Beverage · Healthcare · Education · Manufacturing · Hospitality · Real Estate · Automotive · Consumer Products · B2B · D2C · Services · Technology
Different industries. Different symptoms. Different diagnoses.
Explore related solutions
Something Doesn't Add Up?
Maybe the market isn't the problem.
Maybe the customer isn't the problem.
Maybe the product isn't the problem.
Or maybe one of them is.
Let's find out.
Tell us what's happening. We'll help you determine what needs to be investigated.
Don't guess. Diagnose.
Frequently Asked Questions
Answers about Market Doctor — Real Plan's market research and business diagnostic service.
Market Doctor is a specialized market research and business diagnostic service designed to help new and existing businesses understand market opportunities, customers, competition, business performance, expansion options and profitability.
Yes. Market Doctor can assess market size, demand, competition, customer segments, pricing, location potential, market gaps, entry barriers and overall market feasibility.
Yes. Depending on the situation, the study can investigate customer behaviour, competition, pricing, product-market fit, positioning, location, sales, distribution and customer experience.
Yes. It can evaluate new cities, locations, regions, products, customer segments and distribution channels.
Yes. Research can investigate pricing, product mix, customer segments, customer retention, sales conversion, competition and other factors affecting commercial performance.
Market feasibility is one component of Market Doctor. Market Doctor has a broader diagnostic focus and can also be used to understand existing business problems and growth opportunities.
Startups, entrepreneurs, SMEs, MSMEs, family businesses, corporates, manufacturers, retailers, service businesses, D2C brands, B2B businesses and investors can use Market Doctor.
Depending on the requirement, Real Plan may use primary research, secondary research, quantitative research, qualitative research, customer surveys, interviews, focus groups, expert interviews, competitor analysis and market intelligence.
Tell us about your business, the market you operate in and the problem or opportunity you want to understand via our contact form. We will determine the appropriate research approach.
Still deciding? Contact our market research consultants
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