Diagnose Your Market.Fix Your Business.Unlock Growth.
A specialized market research and business diagnostic service for businesses that want to enter a market, expand into new markets, improve performance, or understand why their business is not achieving its full potential.
Market Research | Market Intelligence | Business Diagnostics | Growth Strategy
Every business has symptoms.
Sales are not growing.
Customers are not returning.
A new location is not performing as expected.
The competition seems to be doing better.
A product is not getting the expected acceptance.
Margins are under pressure.
A business that once performed well is suddenly struggling.
Or perhaps you have a great business idea, but you don't know whether the market is ready for it.
The question is not always “What should we do?”
Sometimes, the more important question is:
“What is actually wrong?”
That is where Market Doctor comes in.
Overview
What Is Market Doctor?
Market Doctor is a specialized market research, market intelligence and business diagnostic service by Real Plan Consulting designed to identify the underlying market, customer, competitive and business factors affecting performance.
Just as a doctor does not prescribe medicine before understanding the symptoms, a business should not make major strategic decisions without understanding the underlying problem.
Market Doctor diagnoses before it recommends.
We study the market.
We study the customers.
We study the competition.
We study the business.
We study the numbers.
We study the location.
We study the product or service.
We study the pricing.
We study the sales process.
We study customer perceptions.
And most importantly— We connect the dots.
The objective is not simply to give you data. The objective is to identify what is happening, why it is happening, what can be done about it, and where the opportunity lies.
Why it matters
Why Do You Need a Market Doctor?
Businesses often make decisions based on assumptions.
“We think customers don't like the product.”
“We think the market is too competitive.”
“We think the price is too high.”
“We think we need another location.”
“We think customers prefer the competitor.”
“We think salespeople are not performing.”
“We think there is no demand.”
“We think the market is saturated.”
But are these facts?
Or are they assumptions?
Market Doctor helps separate:
What you know
from
What you think you know
from
What the market is actually telling you.
A business problem may not always have a business problem at its core.
A sales problemcould actually be a positioning problem.
A customer retention problemcould actually be a product problem.
A profitability problemcould actually be a pricing or product-mix problem.
A location problemcould actually be a catchment problem.
A low conversion problemcould actually be a lead-quality problem.
A market-entry problemcould actually be a market-sizing problem.
And sometimes— The business is not the problem. The market has changed.
Market Doctor helps identify the difference.
Who it's for
Who Is Market Doctor For?
Market Doctor is designed for businesses at different stages of their journey.
01
New Entrants
Should we enter this market?
Starting a new business requires more than a good idea.
You need to know whether there is a market for it. Whether customers will buy it. Whether competitors are already serving the market. Whether the market is growing. Whether the price point is viable. Whether the location is suitable. Whether the business can achieve sufficient scale. Whether the opportunity justifies the investment.
Market Doctor can help new entrepreneurs, startups, investors and companies answer these questions before committing significant capital.
We can assess:
Market size and market potential
TAM, SAM and SOM
Industry growth and market trends
Demand assessment
Customer profiling
Target market identification
Consumer behaviour
Competitor analysis
Competitive intensity
Market gaps
Entry barriers
Pricing and willingness to pay
Product-market fit
Location potential
Distribution opportunities
Market entry strategy
Investment attractiveness
Business model viability
Commercial feasibility
Financial feasibility
Risks and opportunities
Before you invest in the business, invest in understanding the market.
02
Existing Businesses Looking to Expand
Where should we grow next?
Expansion is not simply about finding another location. The next market may look attractive from the outside and still fail to deliver.
Market Doctor helps businesses evaluate where, when and how to expand.
Expansion could mean:
Entering a new city
Entering a new state
Expanding into a new region
Opening a new branch
Entering a new customer segment
Launching a new product
Entering a new distribution channel
Expanding from B2C to B2B
Expanding from B2B to B2C
Entering institutional markets
Exploring export opportunities
Entering a new geographic market
Acquiring or partnering with another business
Our expansion research can include:
Market attractiveness
Is the target market worth entering?
Demand potential
How much demand exists today and how could it evolve?
Competitive landscape
Who are the major competitors and how strong are they?
Customer profile
Who are the customers and what drives their purchase decisions?
Market gap
What is missing in the market?
Location potential
Which locations offer the strongest opportunity?
Pricing
What are customers willing to pay?
Channel strategy
How should the product or service reach the customer?
Entry strategy
What is the most practical way to enter?
Revenue potential
What level of business can realistically be generated?
Risk assessment
What could prevent the expansion from succeeding?
Don't expand because you can. Expand because the market says you should.
03
Existing Businesses That Are Not Performing as Expected
Why isn't my business working?
This is perhaps the most important question Market Doctor is designed to answer.
You may have a good product, a good location, a good team, a good brand, a reasonable price and a sizeable market — and yet the business is not performing.
This is where conventional market research may not be enough. Market Doctor takes a diagnostic approach.
We investigate the entire business ecosystem to identify the possible causes of underperformance.
We can investigate:
Demand
Is there sufficient demand for what you are offering?
Customers
Are you targeting the right customers?
Product
Does your product actually solve a meaningful customer need?
Positioning
Does the market understand what makes you different?
Pricing
Is your price too high, too low or simply misaligned with perceived value?
Competition
Why are customers choosing competitors?
Location
Is the location attracting the right catchment?
Sales
Where are customers dropping out of the sales funnel?
Distribution
Are you reaching customers through the right channels?
Customer experience
What is causing dissatisfaction or customer churn?
Brand perception
How does the market actually perceive your brand?
Marketing
Are your communication and marketing efforts reaching the right audience?
Operations
Are operational inefficiencies affecting customer experience or profitability?
Product mix
Are you selling the right products or services?
Profitability
Where is the business actually making or losing money?
04
Businesses That Want to Improve Profitability
We are generating revenue. So why aren't we making enough profit?
Revenue is not the same as profitability. A business can have strong sales and still struggle financially.
Market Doctor can help identify the factors that influence profitability across the business.
We can examine:
Product-wise profitability
Service-wise profitability
Customer-segment profitability
Location-wise profitability
Channel-wise profitability
Pricing strategy
Discounting
Customer acquisition costs
Customer retention
Product mix
Sales conversion
Average transaction value
Repeat purchase
Market share
Competitive pricing
Distribution margins
Operational inefficiencies
Demand fluctuations
Customer lifetime value
The objective is to identify:
Where are you making money?
Where are you losing money?
Why is it happening?
And what can be done about it?
Approach
The Market Doctor Approach
We don't just collect data.
We diagnose the situation.
Our approach combines different forms of market research and business intelligence depending on the problem.
01
Business Problem Identification
Before starting research, we understand the actual business problem — what is happening, when it started, what has changed, what has already been tried, what management believes is happening, what the data indicates, and what needs to be answered. This helps us frame the right research questions.
02
Market Diagnosis
We study the external environment surrounding the business — industry analysis, market size and growth, trends, demand-supply, regulatory and technology changes, consumer trends, economic factors, competitive intensity, opportunities and threats.
03
Customer Diagnosis
Customers often provide the missing piece of the puzzle. We study needs, preferences, purchase behaviour, brand awareness and perception, satisfaction, loyalty, switching behaviour, purchase barriers, price sensitivity, unmet needs and decision-making factors.
04
Competitor Diagnosis
Your competitors can reveal what your business may be missing. We assess competitor profiles, offerings, pricing, positioning, distribution, customer experience, strengths and weaknesses, market share and gaps in competitor offerings.
05
Primary Market Research
When existing information is not sufficient, we go directly to the market — customer and consumer surveys, B2B research, interviews, focus groups, expert and channel interviews, CATI / CAPI / CAWI, mystery shopping, ethnographic research and location surveys.
06
Secondary Market Research
We complement primary research with industry reports, government and trade data, company reports, public databases, competitor information, economic indicators and market intelligence to build a comprehensive picture of the market.
07
Data Analysis
Data by itself does not create a strategy. We analyse findings to identify patterns, trends, segments, market and performance gaps, growth opportunities, risk factors, competitive advantages, weaknesses and root causes — converting data into information, and information into insights.
08
Business Recommendations
The final output should not leave you with another long report and no idea what to do next. Market Doctor focuses on actionable recommendations across entry, expansion, product, pricing, positioning, sales, distribution, location, acquisition, retention and growth.
Questions we answer
What Can Market Doctor Help You Answer?
Market & Opportunity
How big is my market?
Is my market growing?
What is the future potential?
Is there enough demand?
Who are my customers?
What are the emerging opportunities?
Is the market saturated?
New Business
Is my business idea feasible?
Should I enter this market?
Is this the right time to enter?
Who are my competitors?
What should my pricing be?
What is my target market?
What are the entry barriers?
What are the major risks?
Expansion
Which city should I enter?
Which state or region offers the best opportunity?
Where should I open my next branch?
Which customer segment should I target?
Which product should I launch next?
Should I expand organically or through partnerships?
Sales & Customers
Why are customers not buying?
Why are customers choosing competitors?
Why are sales declining?
Why are customers not returning?
What are the major purchase barriers?
What do customers really think about my brand?
Profitability
Why are my profits declining?
Which products are profitable?
Which customers are profitable?
Is my pricing right?
Where are we losing money?
How can we improve margins?
How can we increase revenue from existing customers?
Business Performance
Why is my business underperforming?
What is preventing growth?
What is the biggest weakness in my business?
What should we fix first?
Where is the biggest growth opportunity?
Services
Market Doctor Services
A 360° Market & Business Diagnostic
Market Sizing & Market Potential
Understand the current and future potential of your market through market size estimation, market forecasting, demand assessment and TAM-SAM-SOM analysis.
Customer & Consumer Research
Understand who your customers are, what they want, why they buy, why they don't buy and what influences their decisions.
Competitor Analysis
Benchmark your business against competitors across pricing, product, positioning, distribution, customer experience and market presence.
Market Entry Research
Evaluate the attractiveness, feasibility, risks and opportunities associated with entering a new market.
Expansion & Location Research
Identify attractive cities, regions, locations, customer catchments and expansion opportunities.
Product & Service Research
Evaluate product concepts, product acceptance, customer preferences, product-market fit and opportunities for product improvement.
Pricing Research
Understand price sensitivity, willingness to pay, competitive pricing and potential pricing strategies.
Brand & Positioning Research
Understand how your brand is perceived and identify opportunities to strengthen differentiation and positioning.
Customer Satisfaction & Experience Research
Identify the factors influencing satisfaction, loyalty, retention and customer churn.
Sales & Channel Research
Understand sales effectiveness, channel performance, distribution gaps and opportunities to improve market reach.
Profitability & Growth Diagnostics
Identify the market and commercial factors affecting revenue, margins, customer acquisition, retention and profitability.
From a first-time entrepreneur to an established corporation, every business can have a market problem that needs to be diagnosed.
Why us
Why Real Plan Consulting?
Market Doctor is built on the same philosophy that drives Real Plan Consulting's research practice:
Research first. Decisions next.
Real Plan Consulting works across strategic market research, market feasibility studies, location analysis, industry intelligence, consumer research and business consulting. The company's approach is customized to the requirement rather than forcing every business problem into a standard research format.
Our experience spans diverse industries and business situations, from new ventures and market-entry assessments to consumer research, competitive intelligence and expansion-oriented studies.
What this means for you:
One problem.
One research partner.
Multiple research methodologies.
One integrated diagnosis.
Why a Diagnostic Approach?
Traditional market research often answers specific questions. Market Doctor goes one step further.
It asks: Why?
Why are sales falling?
Why are customers leaving?
Why isn't the new location performing?
Why isn't the product being accepted?
Why are competitors growing faster?
Why are margins declining?
Why isn't the market responding?
And then— What should we do about it?
Because knowing the problem is only half the job. The real value of research is knowing what to do next.
From Symptoms to Solutions
1
Symptom
Sales are declining.
2
Investigation
Customer + competitor + product + pricing + sales-channel research
3
Diagnosis
Identify the underlying cause
4
Insight
Understand why the problem is occurring
5
Strategy
Develop practical corrective actions
6
Outcome
Improve performance, reduce risk and identify growth opportunities
Market Doctor Is Not Just for Problems.
Sometimes there is no obvious problem. Your business may already be doing well.
But the next question is: “How much better can it become?”
Market Doctor can help identify:
Untapped customer segments
New markets
New locations
New products
New channels
Pricing opportunities
Cross-selling opportunities
Customer retention opportunities
Market gaps
Competitive whitespace
Emerging trends
Growth opportunities
Because research should not only diagnose problems. It should discover possibilities.
The Market Is Always Changing.
Customers change.
Competitors change.
Technology changes.
Prices change.
Locations change.
Regulations change.
Consumer preferences change.
Distribution channels change.
And businesses that fail to notice these changes can quickly lose their advantage.
Market Doctor helps you understand where the market is today— and where it may be heading tomorrow.
The Market Doctor Promise
We don't promise to tell you what you want to hear. We aim to tell you what the market is telling us.
If the opportunity is attractive— we will tell you why.
If the market is challenging— we will tell you why.
If your assumptions are wrong— we will challenge them.
If there is an opportunity you have missed— we will help identify it.
And if the problem is deeper than what appears on the surface— we will help you find it.
Market Doctor
Don't guess what is wrong. Know what is wrong.
Don't assume where the opportunity is. Find where the opportunity is.
Don't expand blindly. Expand with market intelligence.
Whether you are planning to start a business, enter a new market, launch a product, open a new location, expand into a new geography, improve sales, understand your customers, outperform competitors or improve profitability, the first step is understanding what the market is telling you.
Tell us your business problem.
We will help you identify the right research approach to diagnose it.
Let's talk business.
Because every business problem has a reason.
And every good decision begins with knowing what that reason is.
FAQs
Frequently Asked Questions
Answers about Market Doctor — Real Plan's market research and business diagnostic service.
Market Doctor is a specialized market research and business diagnostic service designed to help businesses understand market opportunities, customer behaviour, competition, business performance, expansion opportunities and the underlying causes of underperformance.
Market Doctor is suitable for startups, entrepreneurs, SMEs, MSMEs, established businesses, corporates and investors who want to enter a market, expand their business, launch products, understand customers, improve performance or identify opportunities for growth.
Yes. Market Doctor can evaluate market size, demand, competition, customer segments, pricing, market entry barriers, location potential, business viability and other factors required to assess whether a new business idea has a realistic market opportunity.
Yes. A diagnostic study can investigate customer behaviour, competition, product-market fit, pricing, positioning, location, sales, distribution, customer experience and other factors to identify potential causes of underperformance.
Yes. Research can examine pricing, product mix, customer segments, sales performance, customer retention, competitive pricing, distribution and other commercial factors that influence revenue and profitability.
Yes. Market Doctor can assess new cities, regions, locations, customer segments, products and channels to identify attractive expansion opportunities and evaluate the risks associated with expansion.
Depending on the business problem, Market Doctor can use primary research, secondary research, qualitative research, quantitative research, customer surveys, interviews, focus groups, CATI, CAPI, CAWI, mystery shopping, competitor research, industry analysis and other appropriate research methodologies.
Not exactly. A market feasibility study primarily evaluates whether a proposed business, project or market opportunity is viable. Market Doctor is broader and more diagnostic—it can also be used by existing businesses to identify performance problems, understand customers, diagnose competitive weaknesses and identify opportunities for growth.
Traditional market research may answer a defined research question. Market Doctor starts with the business problem and works backwards to determine what needs to be investigated. The objective is not only to provide data but to identify the underlying issue and translate the findings into actionable business recommendations.
Share your business, market, location and the problem or opportunity you want to understand via our contact form. Based on the requirement, we can recommend the appropriate research and diagnostic approach.
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