A specialized location analysis, location intelligence and site selection advisory service by Real Plan Consulting, helping businesses identify, evaluate, compare and select the right locations for new projects, expansion, relocation and network growth.
You Need the Right Business. But You Also Need the Right Location.
A great business in the wrong location can struggle.
A good location can create visibility, accessibility, customer flow and long-term commercial potential.
Whether you are planning to open a retail outlet, hospital, school, restaurant, hotel, warehouse, manufacturing facility, office, franchise, showroom or any other location-dependent business, the location you choose can significantly influence your business performance.
The question is not simply:
“Which location is available?”
The more important question is:
“Which location is right for my business?”
That is where Location Strategizer comes in.
Overview
What is Location Strategizer?
Location Strategizer is Real Plan Consulting's specialized location intelligence and site selection advisory service designed to help businesses make informed location decisions.
We combine:
Location analysis
GIS-based spatial analysis
Demographic analysis
Catchment area analysis
Market research
Competitor mapping
Accessibility analysis
Footfall and traffic assessment
Consumer behaviour research
Real estate evaluation
Trade area analysis
Market potential assessment
Location feasibility studies
Financial feasibility analysis
to evaluate the commercial potential of a location.
We don't simply tell you where a location is.
We help you understand what the location means for your business.
Why it matters
Why Location Analysis?
Location can influence everything.
Your location can influence:
Who sees your business
Who can reach your business
How frequently customers visit
How far customers are willing to travel
How much competition you face
What kind of customers you attract
What rental or property cost you incur
How large your catchment can become
How much revenue a location can potentially generate
How efficiently you can serve your market
How scalable your location network can become
A location may have high footfall but poor conversion potential.
Another location may have lower traffic but a highly relevant customer base.
One site may be cheaper but difficult to access.
Another may be expensive but commercially stronger.
Location Strategizer helps you look beyond the obvious.
Location Analysis is More Than Finding a Place
We study the location as a business ecosystem.
A location does not operate in isolation.
It exists within a surrounding ecosystem of:
People + Markets + Competitors + Infrastructure + Real Estate + Mobility + Economy + Future Development
Our location analysis connects these dimensions to determine the suitability and potential of a site.
We answer questions such as:
Who lives around the location?
Who works around the location?
Who travels through the location?
What is the size of the potential catchment?
What is the demographic profile of the area?
What is the purchasing power?
What businesses already operate nearby?
Where are the competitors located?
How accessible is the location?
How much traffic does the area generate?
What are the peak traffic periods?
What is the existing and future demand?
What developments are coming up?
What is the real estate environment?
What risks could affect the location?
What is the commercial potential of the site?
Which of the shortlisted locations should be selected?
Approach
The Location Strategizer Approach
From Location Data to Location Intelligence.
We don't just collect location data.
We connect the dots.
01
Understand the Business
We begin by understanding your business model, target customer, investment size, operating requirements and location objectives.
The ideal location for a premium school is different from the ideal location for a quick-service restaurant.
The ideal location for a warehouse is different from the ideal location for a hospital.
The ideal location for a retail store is different from the ideal location for a manufacturing plant.
There is no universal definition of a good location.
There is only a good location for a particular business objective.
02
Define the Location Criteria
We establish the factors that matter most for your business. Depending on the project, these may include:
Population density
Target customer population
Household characteristics
Income levels
Employment profile
Residential density
Commercial activity
Traffic movement
Pedestrian movement
Accessibility
Public transportation
Parking availability
Competitor presence
Market potential
Rental / land cost
Infrastructure
Proximity to demand generators
Future development
Regulatory considerations
Supply availability
Logistics efficiency
These parameters become the foundation of the location evaluation.
03
Map the Market
Using GIS-based location analysis and spatial mapping, we study the geography surrounding the proposed location. We can map:
Population
Households
Demographic segments
Income profiles
Competitors
Retail clusters
Schools
Hospitals
Offices
Residential developments
Transport hubs
Roads
Highways
Commercial centres
Demand generators
Future developments
Other relevant points of interest
The result is a visual representation of the market surrounding your location.
04
Define the Catchment
Every business has a geographic area from which it draws customers. We identify and analyse:
Primary Catchment
Customers most likely to visit frequently.
Secondary Catchment
Customers who may visit less frequently but represent meaningful demand.
Tertiary Catchment
Customers outside the core area who may still contribute to the business.
Depending on the business, we can use:
Distance-based catchment
Drive-time catchment
Travel-time analysis
Walking catchment
Trade area analysis
Customer-origin analysis
05
Understand the Customer Geography
Population alone does not tell the complete story. We study the characteristics of the people within the catchment. This may include:
Age
Gender
Household size
Family composition
Income
Occupation
Education
Lifestyle indicators
Consumption patterns
Spending potential
Residential patterns
Employment concentration
The objective is to determine:
Does the population around the location match your target market?
06
Analyse the Competition
Competition is not necessarily a negative.
The presence of competitors can indicate an established market.
But excessive competition can create challenges.
Our competitor location analysis can evaluate:
Competitor locations
Competitor density
Competitor clusters
Distance from competitors
Store / facility size
Product or service positioning
Price positioning
Customer profile
Footfall
Visibility
Accessibility
Market concentration
We can identify both competition zones and opportunity gaps.
07
Evaluate Accessibility & Connectivity
A location may look attractive on a map but fail commercially if customers cannot reach it conveniently. We evaluate:
Road connectivity
Major roads
Highways
Public transport
Metro / railway connectivity
Bus routes
Junction proximity
Entry and exit points
Travel time
Parking
Pedestrian accessibility
Visibility
Traffic movement
Physical barriers
For logistics and industrial projects, the analysis can additionally consider:
Highway access
Port connectivity
Airport connectivity
Freight corridors
Industrial clusters
Supplier proximity
Distribution efficiency
08
Study Footfall & Traffic
For businesses dependent on physical movement, traffic and footfall can be critical. Our location studies may evaluate:
Pedestrian footfall
Vehicular traffic
Peak-hour movement
Weekday vs weekend movement
Directional movement
Traffic generators
Parking activity
Consumer movement patterns
Nearby commercial activity
Traffic is not the same as customers.
We therefore try to understand not just how many people pass through a location, but how relevant those people are to your business.
09
Assess Real Estate
The right market can still become the wrong investment if the real estate economics do not work. We can evaluate:
Land availability
Plot characteristics
Built-up area
Carpet / leasable area
Rental levels
Capital values
Lease considerations
Property specifications
Development potential
Surrounding property market
Upcoming projects
Commercial development
Residential development
For larger projects, location analysis can be integrated with real estate market research and development feasibility.
10
Evaluate Commercial Feasibility
A location should not only be attractive.
It should make business sense.
Where required, our location feasibility studies can incorporate:
Investment estimation
Revenue potential
Demand estimation
Rental / property cost
Operating costs
Break-even analysis
Payback period
Return considerations
Development alternatives
Scenario analysis
“This looks like a good location.”
“This location has a commercially viable business case.”
Services
Our Location Analysis Services
A 360° Location Intelligence & Site Selection Solution
Location Feasibility Study
Assess whether a proposed location is suitable for your business based on market, demographic, competitive, accessibility, real estate and commercial parameters.
Site Selection Consulting
Identify and compare potential sites based on predefined business and market criteria. Suitable for businesses evaluating multiple properties, plots, commercial spaces or development sites.
GIS-Based Location Analysis
Use Geographic Information Systems and spatial analysis to understand the relationship between customers, competitors, infrastructure, properties and demand.
Catchment Area Analysis
Determine the geographic area from which a business can potentially attract customers.
Trade Area Analysis
Understand the commercial territory surrounding a retail, service or consumer-facing business.
Demographic Analysis
Study population, households, age groups, income, occupation, education and other demographic variables relevant to your target market.
Competitor Mapping
Map existing competitors and understand competitive density, clustering, white spaces and market gaps.
Location Intelligence
Transform geographic, demographic, commercial and market data into actionable insights for location-based decision-making.
Retail Location Analysis
Evaluate potential retail locations based on catchment, demographics, competition, accessibility, footfall, visibility and commercial potential.
Commercial Location Analysis
Assess locations for offices, commercial establishments, showrooms, business centres and other commercial projects.
Industrial Location Analysis
Evaluate locations for manufacturing plants, industrial facilities, warehouses and logistics operations based on infrastructure, connectivity, labour availability, supply chain and market access.
Healthcare Location Analysis
Identify suitable locations for hospitals, clinics, diagnostic centres, pharmacies, wellness centres and healthcare facilities based on population, competition, accessibility and catchment potential.
Education Location Analysis
Evaluate locations for schools, colleges, coaching centres, skill-development institutions and other education projects based on student population, household characteristics, competition, accessibility and future demand.
Hospitality Location Analysis
Assess locations for hotels, resorts, restaurants, cafés, QSRs, banquet facilities and other hospitality businesses based on demand generators, tourist movement, catchment, accessibility and competition.
Franchise Location Analysis
Help franchise businesses identify locations that fit their brand, target audience, market potential and operating model.
Expansion & Network Planning
Identify potential markets and locations for businesses planning multi-location expansion. We can help answer: Where should you open next?
Location Portfolio Optimisation
For businesses with multiple existing outlets, analyse the network for high-performing and underperforming locations, cannibalisation, market gaps, expansion opportunities, territory overlaps and relocation opportunities.
Hotspot Identification
Identify potential commercial hotspots and emerging opportunity zones based on demographic, market, infrastructure, competitive and development indicators.
Location Strategizer for Different Business Decisions
New Business
Where should I start?
Evaluate cities, regions, neighbourhoods and sites before investing.
New Outlet
Which site should I choose?
Compare shortlisted locations using a structured site selection framework.
Expansion
Where should I expand?
Identify attractive markets and locations for business expansion.
Relocation
Should I move?
Evaluate whether an alternative location could offer stronger commercial potential.
Multi-Location Business
Where should I open next?
Develop a data-driven location expansion strategy.
Large Project
Where should we invest?
Combine location intelligence, market feasibility and financial analysis to assess major investment decisions.
Industries
Location Strategizer for Different Industries
Our location intelligence and site selection studies can be customized for:
The objective is to understand not just where the business can operate, but where it can potentially perform.
Location Scoring & Site Comparison
When you have multiple options, we help you compare them objectively.
A structured location scoring model can be developed based on parameters relevant to your business.
For example:
Parameter
Location A
Location B
Location C
Catchment Potential
High
Medium
High
Target Demographics
High
High
Medium
Competition
Medium
Low
High
Accessibility
High
Medium
High
Visibility
High
Medium
High
Real Estate Cost
Medium
High
Low
Future Potential
High
Medium
High
Overall Suitability
—
—
—
The parameters and weightages are customized according to the business objective. This enables management teams, investors and entrepreneurs to compare locations using a consistent decision framework.
Primary & Secondary Location Research
Data tells the story. Field research helps validate it.
Depending on the project, our location studies can combine secondary data, GIS analysis and primary field research.
Secondary Research
Government data · Census data · Industry data · Real estate data · Infrastructure data · Business directories · Published reports · Development plans · Maps and spatial datasets
This combination helps move the study beyond desk research.
Deliverables
What You Receive
A Location Decision Framework. Not Just a Location Report.
Depending on your requirement, the final deliverable may include:
Location assessment
Site suitability analysis
Catchment maps
Demographic profile
Target customer profile
Competitor mapping
Competitive density analysis
Accessibility assessment
Traffic and footfall assessment
Trade area analysis
Market potential assessment
Real estate assessment
Infrastructure assessment
Future development analysis
Location comparison matrix
GIS maps
Hotspot identification
Opportunity zone identification
Financial feasibility
Site ranking / scoring
Strategic recommendations
The exact scope is customized according to the business, geography and decision to be made.
Why us
Why Real Plan Consulting?
Because Location Decisions Need More Than Maps.
Real Plan Consulting brings together market research, location analysis, feasibility studies, real estate research and business consulting under one roof.
Our approach combines:
MULTI-SECTOR EXPERTISE
Different businesses require different location criteria. Our research experience across sectors allows us to customize the location study around the business model.
GIS + MARKET ANALYSIS
We integrate spatial analysis with market intelligence to understand both where the market is and what the market means.
PAN-INDIA & GLOBAL REACH
Location studies can be designed for individual sites, cities, regions or larger geographic markets.
CUSTOMIZED APPROACH
There is no one-size-fits-all location study. We build the methodology around your specific business question.
END-TO-END SUPPORT
From identifying the market to evaluating the site and assessing commercial feasibility, we can integrate multiple research requirements into one engagement.
The Location Strategizer Difference
We don't ask only “Where?”
We ask:
Where are the customers?
Where is the demand?
Where are the competitors?
Where is the opportunity?
Where is the market moving?
Where can the business reach customers efficiently?
Where can the economics work?
And ultimately — where should you invest?
That is the difference between location data and location intelligence.
Whether you are planning a new business, evaluating a property, opening a new outlet, expanding into a new city, developing a real estate project or building a multi-location network, the right location can become a strategic advantage.
Tell us your location decision.
We will help you understand the market around it.
Let's talk business.
FAQs
Frequently Asked Questions
Answers about Location Strategizer — Real Plan's location analysis and site selection advisory service.
Location analysis is the systematic evaluation of a geographic area or specific site to determine its suitability for a business or project. It can include demographics, catchment area, competition, accessibility, infrastructure, real estate, market potential and financial feasibility.
Location intelligence is the process of using geographic, demographic, market and spatial data to understand how location affects business decisions. GIS mapping, demographic analysis, competitor mapping and catchment analysis are commonly used components.
A location feasibility study evaluates whether a proposed location is commercially and operationally suitable for a particular business or project. It can include market demand, customer catchment, competition, accessibility, real estate, infrastructure and financial feasibility.
Site selection consulting helps businesses identify, evaluate and compare potential locations before selecting a site for a new facility, outlet, project or business.
Market research primarily studies the market, customers, competitors and industry. Location analysis adds the geographic dimension by studying where customers, competitors, infrastructure, demand and other relevant factors are located.
Catchment area analysis identifies the geographic area from which a business is likely to attract customers. The catchment can be defined using distance, travel time, road networks, customer behaviour or other location-specific parameters.
GIS-based location analysis uses Geographic Information Systems to map, visualize and analyse spatial relationships between factors such as population, competitors, roads, infrastructure, properties and business locations.
Yes. Multiple sites can be evaluated using a customized location scoring and comparison framework covering parameters such as demographics, catchment potential, competition, accessibility, real estate, market potential and future development.
Location analysis can be useful for retail stores, restaurants, hospitals, schools, colleges, hotels, manufacturing plants, warehouses, offices, franchises, real estate projects, healthcare facilities and many other location-dependent businesses.
Real Plan Consulting has a Pan-India research capability and conducts location and market studies across different geographies depending on the project requirement.
Ideally, location analysis should be undertaken before committing significant capital to a site. It can help businesses compare alternatives, identify risks and understand the commercial potential of a location before signing a lease, acquiring land or commencing development.
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