Strategic franchise consulting for entrepreneurs looking to invest in the right franchise business and companies looking to expand through franchising.
Whether you want to own a franchise or build a franchise network, the right strategy begins with understanding the business opportunity.
Franchise Feasibility | Franchise Business Consulting | Franchise Development | Franchise Investment Analysis | Business Expansion Strategy
At Real Plan Consulting, Franchise Accelerator combines market research, business feasibility, financial assessment, competitive intelligence and strategic consulting to help aspiring franchise owners evaluate investment opportunities and help businesses develop structured, scalable franchise models.
From identifying the right franchise business to preparing an existing business for franchising, we help transform business ambitions into informed decisions and practical growth strategies.
Explore the opportunity. Evaluate the feasibility. Accelerate the growth.
You need to know this
You Have a Business Opportunity. But Is It the Right One?
Franchising creates opportunities for entrepreneurs to operate an established business model and for companies to expand their presence across markets.
But both sides face important questions.
For an aspiring franchisee
An aspiring franchisee needs to know whether the business is suitable for their investment capacity, location, experience and financial objectives.
For a business considering franchising
A business owner considering franchising needs to know whether the business can be replicated, whether the franchise model will be commercially viable and whether the organisation is ready to expand without compromising quality.
A popular brand does not automatically make a good investment. A successful outlet does not automatically make a scalable franchise.
The real question is not simply whether a franchise opportunity exists. It is whether the opportunity makes business sense.
That is where Franchise Accelerator comes in.
What Is Franchise Accelerator?
Franchise Accelerator is Real Plan Consulting's specialized franchise consulting and business expansion advisory service.
It is designed for two audiences:
Aspiring Franchisees
Individuals, entrepreneurs and investors evaluating franchise business opportunities and looking to identify a suitable business model.
Businesses Looking to Franchise
Startups, MSMEs, established companies and business owners looking to convert an existing business into a franchise model and expand into new markets.
Our approach combines market research, commercial feasibility, investment analysis, competitor assessment, location intelligence and strategic planning to support better franchise-related decisions.
For prospective franchisees, the objective is to understand the opportunity before committing capital.
For franchisors, the objective is to develop a business model that can be replicated, managed and expanded sustainably.
Because successful franchising requires more than a recognisable brand.
It requires the right market, the right economics, the right operating model and the right growth strategy.
Who Is Franchise Accelerator For?
01
Aspiring Entrepreneurs & Franchise Investors
Looking to Start a Franchise Business?
Starting a business from scratch can involve significant uncertainty. Building a brand, establishing customer trust, developing operating systems and acquiring customers takes time, effort and capital.
A franchise may provide an established brand, a defined business format, operating processes and support systems. However, the level of support and the commercial terms vary from one franchisor to another.
The challenge is identifying the right opportunity for your circumstances.
Franchise Accelerator helps aspiring entrepreneurs and investors evaluate franchise opportunities based on market demand, investment requirements, competition, location suitability, business economics and risk factors.
We can help you assess:
Which industries offer relevant franchise opportunities
Which franchise business models align with your investment budget
Whether the target market has sufficient demand
How established franchise brands compare with alternative opportunities
Whether the proposed location is commercially suitable
What the total investment may involve
What operating expenses could affect profitability
What sales levels may be needed to break even
What assumptions support the franchisor's financial projections
What risks, restrictions and obligations require further evaluation
Our objective is to help you move beyond attractive franchise brochures and evaluate the business behind the brand.
Before you invest in a franchise, understand what you are investing in.
Franchise Investment Analysis
A franchise investment should be evaluated as a business decision, not merely a brand-selection exercise.
Depending on the information available, our assessment may cover:
Initial franchise fee
Store setup and fit-out costs
Equipment and technology investment
Security deposits and rental expenses
Initial inventory and working capital
Recruitment and employee costs
Franchise royalties and marketing contributions
Recurring operating expenses
Estimated revenue and operating margins
Break-even sales requirements
Indicative investment recovery period
Sensitivity to changes in sales, costs and margins
Financial projections are estimates based on stated assumptions and available evidence, not guarantees of future performance.
We can develop financial scenarios to assess how changes in sales, operating costs, rental expenses and other assumptions may affect the business.
Finding the Right Franchise Business
The best franchise opportunity for one investor may not be the best for another.
Your ideal opportunity depends on your capital, experience, preferred level of involvement, location, risk appetite and long-term objectives.
Franchise Accelerator can help compare opportunities across sectors such as:
Food and beverage franchises
Restaurant, café and quick-service restaurant franchises
Retail and supermarket franchises
Education and preschool franchises
Coaching and training centre franchises
Healthcare and diagnostic service franchises
Salon, beauty and wellness franchises
Fitness and sports franchises
Laundry and dry-cleaning franchises
Home services and repair franchises
Logistics and distribution franchises
Automotive service franchises
Professional and business service franchises
Manufacturing and distribution dealership models
The objective is to shortlist opportunities that fit your requirements and merit further due diligence.
Franchise Location & Market Feasibility
A good franchise brand operating in the wrong location can struggle to achieve its potential.
Where relevant, GIS-based location analysis and market mapping can help identify suitable catchments and compare potential locations.
We can assess the proposed market and location using factors such as:
Local population and demographic profile
Target customer concentration
Household income and spending patterns
Relevant customer demand
Competitor presence and density
Catchment area and accessibility
Commercial rentals and occupancy costs
Traffic, visibility and footfall considerations
Nearby residential, commercial and institutional developments
Market saturation and unmet demand
Suitability of the location for the selected business format
The aim is to understand not only where a franchise can be opened, but where it has a credible opportunity to attract customers.
Franchise Due Diligence Support
Before committing to a franchise, it is important to understand the franchisor, the commercial arrangement and the responsibilities associated with the opportunity.
Our research-led assessment can help examine:
The franchisor's business background
Brand presence and market positioning
Competitive standing
The operating history of the business, where verifiable
The proposed franchise format
Initial and recurring financial commitments
Training and operational support
Territory and exclusivity provisions
Renewal and termination conditions
Supply chain and sourcing requirements
Franchisee obligations and restrictions
Available evidence relating to outlet performance
Key commercial, market and operational risks
Legal interpretation and formal legal due diligence should be undertaken by appropriately qualified legal professionals. Our role is to support the commercial and market assessment and identify questions that warrant further investigation.
The objective is informed investment, not an unqualified promise of profitability.
02
Business Owners & Companies Looking to Franchise
Have a Successful Business? Let's Explore Its Franchise Potential.
You have built a business, established a customer base and developed a product or service that the market recognises.
Now, you want to expand.
Opening company-owned outlets is one option. Franchising may offer another route to growth by enabling independent business partners to operate under your brand and business system, subject to an agreed commercial and operating framework.
But a business that works in one location may not automatically work in another.
Can your business model be replicated?
Are the operating processes documented?
Can a franchisee earn an acceptable return?
Can the business maintain quality across multiple outlets?
Does the brand have enough market potential to support expansion?
Franchise Accelerator helps businesses evaluate these questions before committing to a franchise rollout.
We work with entrepreneurs, startups, MSMEs and established companies to assess franchise readiness, develop franchise strategies and build a roadmap for business expansion.
Franchise Feasibility Study
Not every successful business is ready to become a franchise.
A franchise feasibility study helps assess whether the business has the market opportunity, commercial structure, operational consistency and management capability required for expansion through franchising.
Our franchise feasibility assessment may include:
Business feasibility
Existing business performance
Strength of the underlying business model
Product or service differentiation
Replicability across locations
Dependence on the founder or key personnel
Operational complexity
Existing systems and processes
Market feasibility
Industry size and growth potential
Customer demand and purchase behaviour
Target market identification
Competitor benchmarking
Geographic expansion opportunities
Market saturation and competitive intensity
Demand across Tier 1, Tier 2 and Tier 3 cities, where relevant
Commercial feasibility
Outlet-level revenue potential
Capital investment requirements
Operating cost structure
Gross and operating margins
Franchise fee and royalty considerations
Franchisee profitability
Franchisor revenue potential
Break-even requirements
Sensitivity to changes in sales and costs
Operational feasibility
Standardisation of products and services
Supply chain requirements
Staffing and training needs
Quality control systems
Technology requirements
Central support requirements
Franchisee monitoring and performance management
The findings help determine whether the business is ready to franchise, what gaps need to be addressed and what expansion model may be appropriate.
Franchise Business Model Development
A franchise model must create a workable commercial arrangement for both the franchisor and the franchisee.
The franchisor needs a structure that supports brand growth, quality control and sustainable revenue. The franchisee needs a model with realistic investment requirements, manageable operating costs and a credible route to commercial viability.
Franchise Accelerator can help businesses evaluate and structure the commercial aspects of different franchise models.
These may include:
FOFO — Franchise Owned, Franchise Operated
FOCO — Franchise Owned, Company Operated
COCO — Company Owned, Company Operated
Company-owned and franchise-operated hybrid formats
Single-unit franchising
Multi-unit franchising
Area development arrangements
Master franchise models for selected markets
The suitability of each structure depends on the industry, operating requirements, capital availability, management capacity and desired level of control.
Our assessment may help define:
Franchise format and operating responsibilities
Initial investment requirements
Franchise fee structure
Royalty and recurring payment considerations
Marketing contribution framework
Revenue and cost assumptions
Franchisee support requirements
Territory allocation principles
Expansion milestones
Performance expectations
Commercial sustainability for both parties
The objective is to develop a franchise business model that is commercially considered, operationally practical and aligned with the company's expansion goals.
Franchise Strategy & Expansion Planning
Franchising should not be approached as a race to appoint as many franchisees as possible.
Expansion requires a clear understanding of where the brand should grow, which formats should be prioritised, what investment is required and how the organisation will support its franchise network.
Our franchise expansion consulting can support:
National franchise expansion strategy
State-wise and city-wise market prioritisation
Target market and customer analysis
Competitor and franchise landscape assessment
Territory mapping and expansion sequencing
Franchise format selection
Single-unit versus multi-unit expansion analysis
Franchisee profile definition
Investment and resource planning
Company-owned versus franchise-led growth assessment
Domestic and international market opportunity assessment
Expansion risk analysis
Short-, medium- and long-term rollout planning
A phased expansion roadmap can help businesses prioritise promising markets, test the model, strengthen operational systems and scale according to organisational readiness.
Franchise Operations & Standardisation
A scalable franchise business requires more than a franchise agreement.
It requires a repeatable operating system that allows different outlets to deliver a consistent customer experience while meeting the brand's operational standards.
Depending on the scope of the engagement, Franchise Accelerator can help identify and structure the operating requirements needed for franchise expansion, including:
Standard operating procedure requirements
Store or outlet operating standards
Product and service quality controls
Customer service protocols
Employee training requirements
Inventory and procurement processes
Technology and reporting systems
Performance measurement frameworks
Franchisee support mechanisms
Operational review and improvement processes
Detailed SOP manuals, training materials and implementation systems can be developed as part of a specifically scoped engagement.
The objective is to reduce dependence on individual founders and create a business system that can be reproduced across multiple locations.
Franchisee Identification & Partner Evaluation
The right franchise partners can contribute to long-term growth. The wrong partners can create operational problems, financial disputes and damage to brand reputation.
Businesses need a clear understanding of the type of franchisee they want to attract and the criteria that should guide partner selection.
Franchise Accelerator can help define a franchisee selection framework covering:
Investment capacity
Business and management experience
Local market knowledge
Operational involvement
Leadership and team management
Alignment with brand values
Ability to follow operating standards
Understanding of commercial responsibilities
Long-term commitment
Location and territory suitability
Franchise lead generation, investor introductions, recruitment campaigns and transaction support can be considered separately, depending on the agreed scope and available capabilities.
We can also support the development of investor profiles, franchise opportunity positioning, prospect evaluation criteria and franchise expansion plans.
Franchise Marketing & Brand Positioning
A company may have a strong business but still struggle to attract suitable franchise partners if its expansion proposition is unclear.
Prospective franchisees need to understand what the business offers, who its customers are, how the operating model works, what investment is required and what responsibilities they will assume.
We can help strengthen the strategic foundation of franchise marketing through:
Franchise value proposition development
Franchise opportunity positioning
Target investor profiling
Competitor franchise benchmarking
Franchise pitch and presentation strategy
Investment proposition structuring
Franchise marketing communication planning
Digital enquiry and lead-generation strategy
Franchise website content planning
Franchise enquiry qualification frameworks
Marketing should explain the opportunity accurately rather than rely on unsupported claims about returns or guaranteed success.
The aim is to communicate the franchise opportunity clearly and attract investors whose expectations and capabilities align with the business model.
Services
Our Franchise Consulting Services
A Research-Led Approach to Franchise Decisions
Franchise Accelerator integrates the following services according to the client's business objectives.
01
Franchise Feasibility & Market Research
Assess market demand, competitive intensity, customer potential and the commercial viability of a proposed franchise opportunity.
Assess alternative franchise formats, commercial arrangements, operating responsibilities and the economics of the franchisor-franchisee relationship.
04
Franchise Development Consulting
Help businesses understand the requirements for converting an existing business into a structured and replicable franchise model.
05
Franchise Expansion Strategy
Identify target markets, prioritise cities and regions, assess expansion opportunities and develop a phased growth roadmap.
06
Franchise Location Analysis
Evaluate potential outlet locations through catchment assessment, demographic analysis, competitor mapping, demand indicators and location suitability.
07
Franchise Due Diligence & Risk Assessment
Support commercial evaluation of a franchise opportunity by examining the available business information, operating model, investment assumptions and relevant risk factors.
08
Franchise Operations & SOP Planning
Identify requirements for standard operating procedures, training, quality control, reporting and franchise network management.
09
Franchisee Profile & Partner Evaluation
Define the characteristics, qualifications and evaluation criteria appropriate for prospective franchise partners.
10
Franchise Marketing & Investor Proposition
Develop the strategic inputs needed to communicate a franchise opportunity, define the target investor and plan franchise marketing activities.
11
Franchise Market Entry Consulting
Evaluate the potential for a franchise brand to enter a new city, state, region or international market.
12
Franchise Network Performance Research
For existing franchisors, assess market conditions, franchisee feedback, customer experience, competitive changes and potential network improvement opportunities.
The Franchise Accelerator Approach
Research First. Strategy Next. Growth With a Plan.
At Real Plan Consulting, we believe franchise decisions should be supported by market understanding, commercial analysis and practical business planning.
Our approach is customised according to whether the engagement concerns franchise investment, franchise development, expansion planning or an existing franchise network.
01
Understand
We begin by understanding your objectives, business context, investment parameters, challenges and expectations.
For an aspiring franchisee, this means understanding the investment budget, preferred industries, business experience, target geography and involvement preferences. For a franchisor, this means understanding the existing business, current performance, expansion ambitions, operating model and organisational capabilities.
02
Research
We examine the relevant market, customer segments, competitors, industry trends and available business information.
Where required, this may include primary research, secondary research, customer surveys, expert interviews, competitor benchmarking and location-based studies.
03
Analyse
We evaluate the evidence to identify opportunities, limitations, financial considerations, operational gaps and relevant risks.
The emphasis is on distinguishing attractive-looking opportunities from opportunities that merit further commercial consideration.
04
Evaluate
For franchise investors, we assess the shortlisted business opportunities against the investor's requirements.
For businesses seeking to franchise, we assess franchise readiness, operating consistency, commercial viability and expansion potential.
05
Strategise
We develop recommendations aligned with the objectives of the engagement.
These may include a franchise investment shortlist, market entry strategy, franchise model recommendations, financial scenarios, location priorities or a franchise development roadmap.
06
Plan the Next Steps
We translate the findings into practical recommendations, priorities and implementation requirements.
Where agreed, additional support can cover franchise documentation coordination, operating framework development, franchise marketing planning and expansion implementation.
The objective is not simply to study a franchise opportunity. It is to understand what makes it viable, what could prevent it from succeeding and what should happen next.
What Can Franchise Accelerator Help You Answer?
For Aspiring Franchisees
Which franchise business is suitable for my investment budget?
Which franchise sectors should I consider?
Is this franchise opportunity commercially attractive?
What is the total investment required?
What sales are needed to break even?
Are the proposed revenue and profitability assumptions reasonable?
Which city or location should I consider?
How competitive is the local market?
What additional working capital may be required?
What are the key risks before signing a franchise agreement?
Should I compare a franchise with starting an independent business?
What questions should I ask the franchisor before investing?
For Businesses Looking to Franchise
Is my business ready for franchising?
Can my business model be replicated across locations?
What type of franchise model is suitable for my business?
What should the franchise investment structure look like?
How should franchise fees and royalties be evaluated?
Which cities and markets should I enter first?
How can I identify suitable franchise partners?
What operating systems and SOPs do I need?
How can I maintain quality across franchise outlets?
How should I position my franchise opportunity?
What support will franchisees need from the company?
How can I expand nationally without overextending resources?
What should my franchise expansion roadmap look like?
The answers depend on the business, the market, the available evidence and the specific objectives of the engagement.
Who Can Benefit from Franchise Accelerator?
Franchise Accelerator is designed for businesses and investors across multiple industries.
Entrepreneurs & Individual Investors
Individuals exploring franchise ownership, self-employment opportunities and established business models.
Startups & Emerging Brands
Businesses that have developed a promising concept and want to assess the suitability of franchising as an expansion route.
MSMEs & Family-Owned Businesses
Established businesses seeking to expand beyond their current markets without relying exclusively on company-owned outlets.
Preschools, coaching centres, skill-development providers and training businesses considering multi-location growth.
Healthcare & Wellness Businesses
Diagnostic services, wellness centres, salons, fitness businesses and other service providers assessing franchise potential, subject to applicable requirements.
Manufacturers & Distributors
Businesses evaluating dealership networks, distribution partnerships, authorised outlets and franchise-style business formats.
Established Companies & Multi-Location Businesses
Organisations seeking to formalise their expansion model, strengthen franchise systems or evaluate entry into new geographic markets.
What You Can Expect from a Franchise Accelerator Engagement
Practical Insights. Clear Recommendations. Defined Next Steps.
Deliverables depend on the scope and objectives of the assignment.
For a franchise investment evaluation
Franchise opportunity assessment
Market and competitor analysis
Investment requirement analysis
Financial assumptions review
Location feasibility assessment
Risk and opportunity matrix
Comparative evaluation of shortlisted opportunities
Recommendations for further due diligence
For a business seeking to franchise
Franchise readiness assessment
Market feasibility study
Franchise business model assessment
Indicative financial model and scenario analysis
Franchisee economics assessment
Market and territory prioritisation
Operating system gap analysis
Franchise development roadmap
Franchise marketing strategy inputs
Implementation priorities and recommendations
For an existing franchise network
Franchise network performance assessment
Market and competitor benchmarking
Franchisee and customer research
Location and territory opportunity analysis
Commercial improvement recommendations
Network expansion and optimisation roadmap
Every engagement is customised. The final deliverables, research methods, implementation support and timelines are defined according to the agreed project scope.
Why Real Plan Consulting?
Franchise Consulting Backed by Market Research
Franchise expansion and franchise investment both require a clear understanding of the market.
A franchise may have an attractive brand identity but face intense competition. A promising location may not have sufficient target customer demand. A business may be successful today but lack the operating systems required to expand consistently.
Real Plan Consulting brings together market research, feasibility assessment, location analysis and strategic business consulting to help clients evaluate these interconnected factors.
Research-Led Decision-Making
We use relevant market intelligence, business information and research methodologies to support more informed decisions.
Commercial & Financial Perspective
We consider investment requirements, operating costs, revenue assumptions and commercial viability as part of the broader assessment.
Market & Competitor Intelligence
We examine customer demand, competitor presence, industry trends and potential market gaps to help clients evaluate opportunities.
Location-Based Analysis
Where relevant, location research and GIS-based analysis can support catchment evaluation, market mapping and location prioritisation.
Cross-Sector Understanding
Our broader research and consulting capabilities support engagements across consumer goods, retail, food and beverage, healthcare, education, real estate, services, manufacturing and other sectors.
Customised Consulting
Every franchise investment and business expansion decision is different. We tailor the scope to the business question rather than assuming every client requires the same solution.
Integrated Business Perspective
We consider the relationship between the market, the customer, the location, the business model and the financial assumptions.
Because a franchise decision rarely depends on just one factor.
Franchise Accelerator: Two Journeys. One Strategic Approach.
For Investors: Choose With Greater Clarity.
Understand the market. Evaluate the business model. Assess the investment. Compare the alternatives. Identify the risks.
Before committing capital to a franchise business, build a stronger understanding of the opportunity.
For Businesses: Expand With a Stronger Foundation.
Assess franchise readiness. Structure the business model. Understand the market. Strengthen operating systems. Plan the expansion.
Before taking your brand to new markets, establish whether the business is ready to scale.
Thinking About a Franchise? Or Planning to Franchise Your Business?
Whether you are an entrepreneur evaluating franchise investment opportunities or a business owner planning to expand through franchising, the first step is understanding the commercial opportunity.
Tell us what you want to achieve.
We will help identify the relevant research, feasibility assessment and consulting approach for your requirements.
Franchise Accelerator by Real Plan Consulting
Understand the opportunity. Strengthen the model. Plan the growth.
FAQs
Frequently Asked Questions
Answers about Franchise Accelerator — Real Plan's franchise consulting service for investors and businesses.
Franchise consulting is a professional advisory service that helps entrepreneurs evaluate franchise investment opportunities and helps businesses develop, structure and expand franchise networks. It can include franchise feasibility studies, market research, financial analysis, franchise business model development, location analysis, expansion strategy and operational planning.
Franchise Accelerator is Real Plan Consulting's specialized franchise consulting service. It supports both aspiring franchisees evaluating business opportunities and businesses planning to expand through franchising. The service combines market research, feasibility assessment, competitive intelligence and strategic business consulting.
Choosing a franchise involves evaluating your investment budget, preferred industry, business experience, target location, market demand, competition, operating costs and the franchisor's support structure. A structured franchise opportunity assessment can help you compare alternatives and identify the opportunities that merit further due diligence.
The investment required depends on the industry, brand, business format, location, outlet size and operating requirements. Costs may include franchise fees, setup expenses, equipment, rental deposits, inventory, staffing and working capital. A detailed investment assessment should consider both initial and recurring costs.
Franchise profitability depends on revenue, product margins, operating expenses, royalties, rent, staffing and other business-specific factors. A franchise financial feasibility study can examine these factors, estimate break-even requirements and develop alternative scenarios. Actual results may differ from projections.
Yes. Subject to the availability of relevant information and the agreed scope, we can help compare franchise opportunities using criteria such as market potential, investment requirements, competition, location suitability, operating model and commercial assumptions.
A business should be assessed for market demand, brand strength, replicability, outlet-level economics, operational consistency, management capability and the support it can provide to franchisees. A franchise feasibility study can identify strengths, gaps and the changes required before expansion.
The process generally involves assessing franchise readiness, developing the franchise business model, evaluating unit economics, defining operating standards, preparing appropriate documentation, identifying target markets and establishing franchisee selection and support systems. The precise requirements depend on the business and its expansion objectives.
A franchise feasibility study evaluates whether a business or investment opportunity is commercially and operationally suitable for franchising. It may cover market demand, competition, investment requirements, financial viability, operational systems, expansion potential and key risks.
A franchisor owns or controls the brand and grants a franchisee the right to operate a business under agreed terms. A franchisee operates the business under those terms, typically paying specified fees or royalties and complying with applicable operating standards.
FOFO stands for Franchise Owned, Franchise Operated, where the franchisee typically invests in and operates the outlet. FOCO stands for Franchise Owned, Company Operated, where the franchisee owns the outlet while the company manages its operations under the agreed arrangement. Actual responsibilities depend on the contract and business model.
We can support franchise location feasibility through market research, catchment assessment, demographic analysis, competitor mapping and location-based intelligence. The assessment can help compare locations and understand their suitability for a specific business format.
We can support research-led expansion planning, including city prioritisation, market opportunity assessment, competitive analysis, franchise model evaluation and phased expansion roadmaps. The scope of implementation and franchise recruitment support is agreed separately.
Franchise agreements and other legal documents require appropriate legal expertise. Franchise Accelerator can help identify commercial and operational requirements that need to be reflected in the franchise framework and coordinate with qualified legal professionals where agreed. Legal drafting and advice should be provided by appropriately qualified professionals.
Franchise consulting may be relevant to food and beverage, retail, education, healthcare, beauty and wellness, fitness, laundry, home services, automotive services, distribution and other businesses with suitable operating models. Franchise suitability must be evaluated individually.
Franchise research can help identify market opportunities, understand competition, evaluate financial assumptions and recognise risks before major commitments are made. For investors, it supports more informed opportunity selection. For businesses, it helps establish whether franchising is an appropriate and sustainable expansion strategy.
Contact Real Plan Consulting with details of your requirements. If you are an aspiring franchisee, share your investment range, preferred industry and target location. If you are a business owner, share your existing business model, current presence and expansion objectives. We can then discuss the appropriate consulting scope.
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