India is a market of possibilities. We help you understand it. Enter it. Grow in it.
Real Plan Consulting is an India-based market research and business consulting firm helping international companies, investors, brands and consulting organisations understand the Indian market through research, intelligence and customised consulting. From market sizing and consumer research to competitive intelligence, feasibility studies, location analysis and field research, we turn the complexity of India into decisions you can act on.
Market entry | Consumer research | Fieldwork | Feasibility | Location intelligence
Understanding India starts with the right research partner. Research first. Decisions next.
One India practice. Two kinds of questions.
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For international companies, investors and global businesses
Planning to enter India, evaluating an opportunity, or looking for Indian customers, distributors and competitors? We help you understand the market before you make the move.
Understand India →02
For international research and consulting organisations
A global study that needs primary research, fieldwork, consumer interviews, B2B research or market intelligence in India. We can be the local partner that executes it.
Partner with us →India is not one market.
It is a combination of consumers, industries, regions, languages, income groups, business environments and competitive landscapes. Published statistics and an industry report are not enough. You need to know what the numbers mean on the ground.
Your India journey begins with the right questions.
Opportunity without market understanding becomes expensive. Our objective is not simply to provide data. Our objective is to help you make a better decision.
Understand the market before you commit.
These studies help international companies read opportunity, demand, competition and the commercial environment before a strategic decision.
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How big is the market, and where is it growing?
We assess the size, structure and potential of your target market in India.
A market-sizing study can cover:
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Knowing the Indian consumer is different from knowing Indian statistics.
India's consumers are diverse. Behaviour has to be read beyond a broad demographic label.
We help businesses understand:
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Go beyond published data.
Published information can tell you what has happened. Primary research helps you understand why it happened, and what customers may do next.
Our primary research capabilities include:
The approach is designed around your audience, geography, sample and business objective.
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Know the landscape before you enter it.
Entering India means entering an established and still-changing competitive environment. We do not only name competitors. We help you see how the market competes.
A competitive study can cover:
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From market curiosity to market entry.
A large market is not the same as a relevant, accessible and commercially viable one.
Entry research can support:
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Is the India business idea feasible?
Before significant capital is committed, the question is whether the opportunity can work.
A feasibility study can assess:
Research first. Decisions next.
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Where you enter can matter as much as what you enter with.
For businesses that depend on physical locations, geography shapes demand, access and commercial performance. We combine market analysis with GIS-based location intelligence.
Location research can include:
From a single site to multiple cities, the work is to find where the business has the strongest potential.
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Understand the industry before you build the strategy.
Real Plan works across sectors rather than restricting research to a single industry.
Typical industry coverage includes:
Market entry, feasibility and location work sit together. A city view is not a strategy until demand, competition and commercial viability have been read on the ground.
An India partner who understands the market on the ground.
Real Plan Consulting has worked in market research and business consulting since 2016.
Research and consulting support across markets and industries.
Enough range to shape the method around the business question, not the other way around.
Multi-city and multi-region execution, with a practice built for work that also reaches beyond India.
FMCG, retail, healthcare, real estate, education, manufacturing and startups.
Market research, feasibility, location analysis, industry intelligence, real estate research, socio-economic research and strategic consulting.
One partner. Multiple capabilities.
Your India execution can be local.
International market research and consulting firms need a local partner who can do more than find respondents. The work is finding the right respondents, reading the local context, managing fieldwork and delivering reliable research on time.
Real Plan Consulting can act as your India research partner for primary research, fieldwork, market intelligence and customised execution. India can be one market in a multi-country study, or the whole assignment.
You bring the global research framework. We bring India.
We work alongside teams that already have a method, and need India done properly.
Reliable research execution across India.
A study across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata needs a different field plan from a study in smaller cities and regional markets.
Pan-India capability lets an international partner run a multi-location assignment through one India team, instead of coordinating several local vendors.
Research coordination → Fieldwork management → Quality control → Data consolidation → Reporting
Every international research organisation has its own questionnaire standards, quality protocols and reporting requirements. The engagement can be shaped around that.
Research design, fieldwork, data collection, analysis and reporting.
You provide the methodology and questionnaire. We execute the India fieldwork.
We adapt your global framework to the Indian market and run it locally.
Secondary research, industry analysis, competitor research and market assessment.
We work beside your team as an extended India research capability.
A research partner should feel like an extension of your team.
International projects need communication, responsiveness, consistency and accountability, not only field execution.
Defined requirements, timelines and deliverables.
Methods designed around the project, not a fixed template.
Indian consumers, businesses, industries and regional markets.
Structured execution and respondent management.
One India partner for multi-city and multi-region work.
Professional handling of research information, project requirements and client data.
India may have many answers.
A global study may ask whether consumers would buy a product. In India the answer can differ by city, state, language, income, age, occupation, culture, distribution, price, availability and brand familiarity.
Global methodology needs local understanding.
The market, the customers and the competitors.
Attitudes, perceptions, behaviour and preferences.
Businesses, professionals, decision-makers and industry participants.
Competitors, positioning, pricing and market dynamics.
Opportunity and potential, estimated with a method you can defend.
Commercial viability before investment.
Geographic potential and site-level opportunity.
Sector-specific market intelligence.
Awareness, perception, positioning and customer response.
Satisfaction, loyalty, NPS, CSAT and experience.
Market response before launch.
Real Plan Consulting was established to provide professional business support through research, consulting and customised solutions. The same practice now spans strategic market research, feasibility, location analysis, industry intelligence, real estate research, socio-economic research and political research.
You do not have to take every business question to a separate provider.
Market research can lead to feasibility.
Feasibility can lead to location analysis.
Location analysis can lead to market entry.
Market intelligence can support strategy.
Research can become the foundation for the decision.
Your research partner does not have to be.
Let's build your India research plan.
Tell us your industry, research requirement, audience, geography, sample, timeline and business objective.
Our team will read the requirement and develop a research approach suited to the India project.
Entering a market is a decision. Understanding it is the first step.
Real Plan Consulting — your India market research and consulting partner.
Answers about Global Research — Real Plan's India market research service for international companies and research partners.
Global Research is Real Plan Consulting's specialized India market research service for international companies and for research or consulting firms that need an India partner. It covers market entry research, consumer and B2B research, competitive intelligence, feasibility studies, location analysis and fieldwork across India.
It is for two audiences. International companies, investors and brands that want to understand, enter or expand in India. And international market research companies, consulting firms and in-house research teams that need a reliable India fieldwork or intelligence partner.
Yes. India market entry research can cover market size, customer and demand assessment, competitors, pricing, distribution, which states or cities to prioritise, the business environment, and whether the opportunity is commercially viable.
Yes. International research and consulting organisations can engage Real Plan for end-to-end India research, fieldwork only, adaptation of a global methodology, India market intelligence, or an ongoing research partnership.
Depending on the brief, work can include consumer and B2B surveys, in-depth and expert interviews, focus groups, CATI, CAPI, CAWI, field surveys, retailer and dealer surveys, mystery shopping, product and concept testing, and demand or pricing research.
Yes. Projects can run in a single city or across India, including Tier I, Tier II and Tier III markets. One India partner can coordinate multi-city fieldwork, quality control and reporting.
Yes. A fieldwork-only engagement means you provide the methodology and questionnaire, and Real Plan executes the India fieldwork to your quality and reporting requirements.
Research spans consumer and FMCG, retail, healthcare, real estate, education, manufacturing, food and beverage, and startups, along with other sectors where the business question requires primary or secondary research.
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